{"id":50583,"date":"2025-10-15T12:50:44","date_gmt":"2025-10-15T12:50:44","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=50583"},"modified":"2025-10-29T15:18:08","modified_gmt":"2025-10-29T15:18:08","slug":"facebook-conversions-api-events","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/","title":{"rendered":"How to check Facebook Conversions API events: A step-by-step guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want your events to appear in Events Manager in a clean, deduplicated format. This strategy also helps feed the algorithm the signals it needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that you can do this easily if you have <a href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api\/\">implemented a Conversions API integration<\/a>.&nbsp;<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-48fd9ac4-4c21-4710-807f-72cf01e169f9\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#0-how-capi-actually-manages-events->How CAPI actually manages events&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#1-how-to-check-your-facebook-conversions-api-events->How to check your Facebook Conversions API events&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#2-how-to-test-a-facebook-conversions-api-purchase-event->How to test a Facebook Conversions API Purchase event&nbsp;<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#3-why-your-capi-events-don%E2%80%99t-show-or-look-wrong>Why your CAPI events don\u2019t show or look wrong<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#4-how-automation-streamlines-capi-events-management>How automation streamlines CAPI events management<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/#5-what-to-take-away-from-this>What to take away from this?<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">This guide shows you how Conversions API (CAPI) handles events, how to check them, how to test them, and where an automated data bridge can <a href=\"https:\/\/leadsbridge.com\/blog\/lead-management-automation\/\">streamline your data management<\/a>.&nbsp;<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6613e50cd0bb1\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/source\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Upgrade your audience tracking with Facebook Conversions API integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"0-how-capi-actually-manages-events-\">How CAPI actually manages events&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CAPI sends conversion signals from your server straight to Meta. Facebook Conversions API events keep you clear of blocked cookies, ad blockers, or unreliable browser connections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All the Facebook Conversions API events you send include a few essentials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The event name (like Purchase)<\/li>\n\n\n\n<li>The timestamp (event_time)<\/li>\n\n\n\n<li>Customer data (hashed where required)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The hash helps Meta match the event to a real account. Better matching equals better optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also pass custom data (order value, currency, product IDs) so Meta knows what outcome you care about and can optimize for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using both<a href=\"https:\/\/leadsbridge.com\/blog\/how-to-install-facebook-pixel\/\"> Meta Pixel<\/a> (browser tracking code) and CAPI (server-side tracking) together gives you much better results. However, you must send a shared event_id so Meta can deduplicate the two copies and count the conversion once.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23-1024x582.png\" alt=\"how Meta Pixel (browser tracking code works\" class=\"wp-image-50585\" style=\"width:556px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23-1024x582.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23-300x170.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23-768x436.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23-1536x873.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-23.png 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/hightouch.com\/blog\/facebook-capi\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This prevents double-counting and keeps ROAS accurate. Meta says that Event Match Quality (EMQ) in Events Manager allows you to decide if your identifiers are strong enough to match. Keep in mind that higher EMQ usually means more stable performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what this priority looks like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"508\" height=\"1006\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-22.png\" alt=\"Priority of customer conversion parameters\" class=\"wp-image-50584\" style=\"width:219px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-22.png 508w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-22-151x300.png 151w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.facebook.com\/business\/help\/765081237991954?id=818859032317965&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Why does this matter in a cookieless world? <a href=\"https:\/\/leadsbridge.com\/blog\/cookieless-tracking\/\">Here\u2019s everything you need to know about cookieless tracking and its potential impact on the advertising world.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-how-to-check-your-facebook-conversions-api-events-\">How to check your Facebook Conversions API events&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need code to verify that CAPI is working. You\u2019ll use Meta\u2019s built-in Test Events tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through the steps you need to follow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open Events Manager<\/strong> and select the correct <strong>Pixel\/Data Source<\/strong>.<br><\/li>\n\n\n\n<li>Go to <strong>Test Events<\/strong>. Copy the generated <strong>Test Event Code<\/strong>. This code tells Meta to label incoming events as \u201ctest\u201d so you can see them instantly.<br><\/li>\n\n\n\n<li><strong>Trigger your event<\/strong> from your site or server, including<strong> <\/strong>the<strong> <\/strong><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/using-the-api\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Test Event Code<\/strong><\/a> in the payload.<br><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-24-1024x389.png\" alt=\"Test Facebook conversions api event\" class=\"wp-image-50586\" style=\"width:408px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-24-1024x389.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-24-300x114.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-24-768x292.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2025\/10\/image-24.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using an integration, paste the code where your tool asks for it.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Watch events appear in real time under <strong>Received Events<\/strong>. You\u2019ll see whether the source is <strong>Server<\/strong> (CAPI), <strong>Browser<\/strong> (Pixel), or both.<br><\/li>\n\n\n\n<li>Click into the event to review <strong>parameters<\/strong>, <strong>warnings<\/strong>, and <strong>deduplication<\/strong> status. If you pass event_id to both the browser and the server, you should see deduplication confirmed.<br><\/li>\n\n\n\n<li>Check <strong>Event Match Quality<\/strong> and fix weak identifiers. Improving EMQ increases match rates and optimization power.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/business\/help\/586304118741779?id=818859032317965&amp;\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s Meta\u2019s guide<\/a> on how to monitor and improve your Conversions API setup, which lets you check how the tool performs and what the warnings mean.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-how-to-test-a-facebook-conversions-api-purchase-event-\">How to test a Facebook Conversions API Purchase event&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purchase is basically your money-related Facebook Conversions API events (and for most, the most interesting one). So you need to get it right if you have a clear idea about your ROIs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with the required and <a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392?id=725943027795860\" target=\"_blank\" rel=\"noreferrer noopener\">recommended fields<\/a> to send, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>event_name: Purchase<br><\/li>\n\n\n\n<li>event_time: when the sale happened (Unix seconds)<br><\/li>\n\n\n\n<li>event_id: a unique ID for this order (also used in your browser event for dedupe)<br><\/li>\n\n\n\n<li>action_source: usually a website for web sales<br><\/li>\n\n\n\n<li>user_data: hashed identifiers (email\/phone) + client_user_agent, IP, fbc\/fbp when available<br><\/li>\n\n\n\n<li>custom_data: value (numeric), currency (ISO-4217), order_id (helpful), content_ids, contents (array of items), content_type<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These fields help you understand the Purchase<em>, <\/em>which is really useful for attribution and optimization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of these are even required by <a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener\">Meta\u2019s spec<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s see how you can run an end-to-end test:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open <strong>Test Events<\/strong> and copy the <strong>Test Event Code<\/strong>.<br><\/li>\n\n\n\n<li>Place a real or sandbox order on your site <strong>with the Purchase payload<\/strong> listed above, and include the Test Event Code.<br><\/li>\n\n\n\n<li>Confirm the <strong>Purchase<\/strong> appears in <strong>Received Events<\/strong> with <strong>Source = Server<\/strong> and shows the <strong>value and currency<\/strong> you expect.<br><\/li>\n\n\n\n<li>If you also fire a browser Purchase, confirm that <strong>Deduplication<\/strong> is happening (one counted event). If not, make sure your event_id matches in both copies.<br><\/li>\n\n\n\n<li>Open the details to check <strong>parameters<\/strong> and <strong>Event Match Quality<\/strong>. Fix missing or malformed fields until warnings disappear and EMQ improves.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-why-your-capi-events-don%E2%80%99t-show-or-look-wrong\">Why your CAPI events don\u2019t show or look wrong<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at scenarios and what you can do to solve issues around CAPI events.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nothing shows in Test Events.<\/strong> Check you\u2019re hitting the right Pixel\/Data Set with a valid <strong>Access Token<\/strong>, and that you included the <strong>Test Event Code<\/strong> in your payload.<br><\/li>\n\n\n\n<li><strong>Duplicates or inflated numbers.<\/strong> Add\/align event_id across browser and server to enable deduplication.<br><\/li>\n\n\n\n<li><strong>Low Event Match Quality.<\/strong> Add more <a href=\"https:\/\/www.facebook.com\/business\/help\/765081237991954?id=818859032317965\" target=\"_blank\" rel=\"noreferrer noopener\">hashed identifiers<\/a> in user_data (email, phone, ZIP).<br><\/li>\n\n\n\n<li><strong>Missing value or currency on Purchase.<\/strong> Supply both in custom_data or Meta can\u2019t optimize for revenue.<br><\/li>\n\n\n\n<li><strong>Warnings in Events Manager.<\/strong> Use Meta\u2019s \u201cMonitor and Improve\u201d guidance to resolve parameter or formatting issues.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-how-automation-streamlines-capi-events-management\">How automation streamlines CAPI events management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Automating your data management is <em>the<\/em> way if you prefer building pipelines once. LeadsBridge is built for ad-platform integrations, offering Conversions API integrations, besides hundreds of others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These data bridges allow your CRM, checkout, and call center events to all flow to Meta with the right parameters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge is also an <a href=\"https:\/\/www.facebook.com\/business\/marketing-partners\/leadsbridge\" target=\"_blank\" rel=\"noreferrer noopener\">official Meta Business partner<\/a>, which makes all the difference when you hit edge cases or need the Conversions API.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63efb5d14ba39\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Salesforce\u00ae and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6527b640de741\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/woocommerce\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo491.png\" alt=\"WooCommerce logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automatically connect WooCommerce &amp; Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68073d52c6255\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/zoho-crm\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Zoho CRM and Facebook Conversions API automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63efb65a4ba3b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversions-api\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo977.png\" alt=\"Facebook Conversions API logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot and Facebook Conversions API\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">Additional advantages include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/step-by-step-guide-facebook-lead-generation-ads\/\"><strong>Real-time lead sync<\/strong><\/a> and better follow-ups for a rounded data management.<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6519db5d09a3c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/klaviyo\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo76.png\" alt=\"Klaviyo logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect Facebook Lead Ads &amp; Klaviyo instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6638859757989\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/bitrix24-webhook\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo638.png\" alt=\"Bitrix24 Webhook logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your workflows between Facebook Lead Ads &amp; Bitrix24 Webhook\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_663886685798b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/zoho-crm\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo810.png\" alt=\"Zoho CRM logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Facebook Lead Ads &amp; Zoho CRM in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\"><strong>Better audience segmenting<\/strong><\/a> that allows much more precise targeting.<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68e3a64493962\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/act-on\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo119.png\" alt=\"Act-On logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Act-On &amp; Facebook Custom Audiences instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68ef8865b805b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/bitrix24-webhook\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo638.png\" alt=\"Bitrix24 Webhook logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate your workflows between ActiveCampaign &amp; Bitrix24 Webhook\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68ef887db805c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Mailchimp and Facebook Custom Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-increase-roas-facebook-ads\/\"><strong>Higher ROAS<\/strong> <\/a>through better signal quality and real-time feedback loops.<br><\/li>\n\n\n\n<li><strong>No-code and easy-to-set-up<\/strong> integration.<br><\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-attribution-model\/\"><strong>Better attribution<\/strong> <\/a>via server-to-server conversion sync, including offline conversions and CRM milestones.<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/conversion-leads-optimization-facebook\/\"><strong>Connecting<\/strong> <strong>Conversion leads optimization on Facebook,<\/strong> <\/a>which is essentially how CAPI feeds Meta\u2019s conversion-focused delivery.<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68ef88a5b805d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/hubspot\/facebook-conversion-leads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo70.png\" alt=\"HubSpot logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1175.png\" alt=\"Facebook Conversion Leads logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect HubSpot &amp; Facebook Conversion Leads automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_68ef88b7b805e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/facebook-conversion-leads\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1175.png\" alt=\"Facebook Conversion Leads logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Automate data sync between Salesforce\u00ae &amp; Facebook Conversion Leads\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-what-to-take-away-from-this\">What to take away from this?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CAPI allows your marketing to perform in the current cookie-limited advertising setup. Your job is to send complete, matched, deduped events, particularly Purchase events, and verify them in Test Events every time you change your stack.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using automated integrations helps you to minimize risk, shorten setup time, and keep focus where it belongs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/integrations\/facebook-conversions-api\/\">Discover the Facebook Conversions API integration and streamline your pipeline events today.<\/a><\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Running Meta ads without tracking your server events can be the reason you are not getting enough from your ad budget. You want your events to appear in Events Manager in a clean, deduplicated format. This strategy also helps feed the algorithm the signals it needs.&nbsp; The good news is that you can do this [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[76],"industry":[],"class_list":["post-50583","post","type-post","status-publish","format-standard","hentry","category-tracking-and-growth","tag-facebook"],"featured_image_src":null,"author_info":{"display_name":"Elena Mazaheri","author_link":"https:\/\/leadsbridge.com\/blog\/author\/purana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to check Facebook Conversions API events - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Find out how to check and optimize all your Facebook Conversions API events, using easy steps and automated data integrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/facebook-conversions-api-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to check Facebook Conversions API events - 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