{"id":53032,"date":"2026-08-11T16:00:37","date_gmt":"2026-08-11T16:00:37","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=53032"},"modified":"2026-08-11T16:00:38","modified_gmt":"2026-08-11T16:00:38","slug":"activecampaign-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/","title":{"rendered":"ActiveCampaign vs. Mailchimp: Which one is right for you?"},"content":{"rendered":"\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailchimp is easier to learn and cheaper for basic email marketing and comes with a free plan and works well if you just need to send newsletters and simple automated sequences.<\/li>\n\n\n\n<li>ActiveCampaign costs more but gives you a lot more firepower: deeper automation, a built-in CRM, and AI tools that touch nearly every part of the platform.&nbsp;<\/li>\n\n\n\n<li>For a small business sending occasional emails, Mailchimp probably makes more sense.&nbsp;<\/li>\n\n\n\n<li>If marketing automation and sales tracking are central, ActiveCampaign is worth the extra cost.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re choosing an email marketing platform, you&#8217;ve probably run into these two names more than any others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the go-to for <a href=\"https:\/\/leadsbridge.com\/blog\/small-business-automation\/\">automating small business processes<\/a> in a simple manner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While ActiveCampaign is the pick for teams that want automation and CRM features baked in.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both of them do email marketing well, but they&#8217;re built for different jobs, which you can decide on based on your <a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-strategy\/\">marketing automation strategy<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide breaks down how ActiveCampaign and Mailchimp compare on automation, AI features, pricing, and scalability, so you can figure out which one actually fits your business.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-88c58e4b-4785-4021-a3c8-0c60b4277791\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#0-tldr>TL;DR<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#1-a-quick-look-at-mailchimp-and-activecampaign>A quick look at Mailchimp and ActiveCampaign<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#2-activecampaign-vs-mailchimp-at-a-glance>ActiveCampaign vs. Mailchimp at a glance<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#3-activecampaign-vs-mailchimp-email-marketing>ActiveCampaign vs. Mailchimp: Email marketing<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#4-activecampaign-vs-mailchimp-ai-features>ActiveCampaign vs. Mailchimp: AI features<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#5-activecampaign-vs-mailchimp-pricing>ActiveCampaign vs. Mailchimp: Pricing<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#8-activecampaign-vs-mailchimp-for-small-businesses>ActiveCampaign vs. Mailchimp for small businesses<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#9-how-to-automate-lead-data-transfers-into-mailchimp-and-activecampaign-workflows>How to automate lead data transfers into Mailchimp and ActiveCampaign workflows<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#10-faqs>FAQs<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/activecampaign-vs-mailchimp\/#13-final-thoughts->Final thoughts&nbsp;<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Also, we\u2019ll cover how you can integrate these tools into your existing marketing stack using automated data bridges.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6231be6cda3be\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect your favorite apps with Mailchimp integrations\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try Free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63d258e7360cc\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"{\"id\":1,\"name\":\"ActiveCampaign\",\"logoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-logos\\\/logo1.png\",\"lgLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-lg-logos\\\/logo1.png\",\"xsLogoUri\":\"http:\\\/\\\/stage.leadsbridge.com\\\/wp-content\\\/themes\\\/leadsbridge\\\/img\\\/integration-xs-logos\\\/logo1.png\",\"slug\":\"activecampaign\",\"isSource\":1,\"isDestination\":1} logo\" class=\"img-fluid lazyload\"\/>            <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/themes\/leadsbridge-2021\/template-parts\/blocks\/dynamic-integration-widget\/images\/cog-placeholder.png\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect ActiveCampaign to your favorite marketing tool\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"1-a-quick-look-at-mailchimp-and-activecampaign\" class=\"wp-block-heading\">A quick look at Mailchimp and ActiveCampaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp launched in 2001 as an email tool and has grown into an all-in-one marketing platform for small businesses. It&#8217;s known for being approachable, with a free tier and a simple drag-and-drop editor that doesn&#8217;t require much of a learning curve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign came along just a couple of years later. It&#8217;s part email marketing tool, part CRM, part sales automation platform. So it focused on businesses that want to map out detailed customer journeys and connect marketing directly to sales.<\/p>\n\n\n\n<h2 id=\"2-activecampaign-vs-mailchimp-at-a-glance\" class=\"wp-block-heading\">ActiveCampaign vs. Mailchimp at a glance<\/h2>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Mailchimp<\/strong><\/td><td><strong>ActiveCampaign<\/strong><\/td><\/tr><tr><td><strong>Ease of use<\/strong><\/td><td>Very simple, minimal learning curve<\/td><td>Steeper learning curve, though AI tools now help offset that<\/td><\/tr><tr><td><strong>Marketing automation<\/strong><\/td><td>Solid for basic sequences and journeys<\/td><td>Advanced automation across email, SMS, and website triggers<\/td><\/tr><tr><td><strong>CRM &amp; sales tools<\/strong><\/td><td>Basic tagging and notifications only<\/td><td>Full CRM with pipeline and deal tracking<\/td><\/tr><tr><td><strong>AI features<\/strong><\/td><td>A handful of generative and optimization tools<\/td><td>AI built into nearly every workflow, from segments to full campaigns<\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>Free plan available; paid plans start around $13\/month<\/td><td>No free plan; paid plans start around $15\/month<\/td><\/tr><tr><td><strong>Integrations<\/strong><\/td><td>330+ native integrations<\/td><td>1,000+ native integrations, though some are plan-gated<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"3-activecampaign-vs-mailchimp-email-marketing\" class=\"wp-block-heading\">ActiveCampaign vs. Mailchimp: Email marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both platforms cover the basics well, offering:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop email builders<\/li>\n\n\n\n<li>Hundreds of templates<\/li>\n\n\n\n<li>A\/B testing<\/li>\n\n\n\n<li>Mobile previews<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Their main difference is in how far you can take an automated sequence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailchimp.com\/help\/about-customer-journeys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp&#8217;s automation is journey-based<\/a> and easy to set up, but it\u2019s much more limited in lower-tier plans, where you get a handful of automation steps unless you upgrade. This can be a problem if you want more than a basic welcome series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign lets you <a href=\"https:\/\/help.activecampaign.com\/hc\/en-us\/articles\/222921988-How-to-use-ActiveCampaign-s-automation-builder\" target=\"_blank\" rel=\"noreferrer noopener\">build automations<\/a> with branches, triggers, and conditions. Also, it shows you the whole thing as a visual map.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1-1024x597.png\" alt=\"ActiveCampaign email marketing\" class=\"wp-image-53035\" style=\"width:465px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1-1024x597.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1-300x175.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1-768x448.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s useful once your email strategy gets more complex, but it also means there&#8217;s more to learn upfront.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign goes way beyond email with SMS and WhatsApp messaging. That\u2019s also something Mailchimp doesn&#8217;t offer natively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses that just want to send newsletters and product updates, Mailchimp is great. But if your business needs<a href=\"https:\/\/leadsbridge.com\/blog\/lead-nurturing-automation\/\"> multi-step and automated nurture campaigns<\/a>, ActiveCampaign offers much more. Either way, automation can help streamline your follow-up.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_67af6449b0211\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between Facebook Lead Ads &amp; Mailchimp<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63d25be4360cd\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automatically connect TikTok Lead Generation &amp; ActiveCampaign<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"4-activecampaign-vs-mailchimp-ai-features\" class=\"wp-block-heading\">ActiveCampaign vs. Mailchimp: AI features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is another gap between these two platforms that has widened the most over the past couple of years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp offers <a href=\"https:\/\/mailchimp.com\/solutions\/ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative text and image tools<\/a>, content optimization suggestions, and a set of AI-assisted &#8220;flows&#8221; built on templates. It&#8217;s helpful, but it leans on pre-built structures rather than building something custom from a prompt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign has pushed <a href=\"https:\/\/www.activecampaign.com\/platform\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">AI into nearly every corner<\/a> of the platform. You can generate a full brand kit from your website, build multi-step automations by describing what you want, create <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-find-my-target-audience\/\">detailed audience segments<\/a>, and even get <a href=\"https:\/\/leadsbridge.com\/blog\/lead-scoring-examples\/\">predictive lead scoring<\/a> and deal-win probabilities.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63ca68716ebd6\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Sync your lead data in real-time with ActiveCampaign &amp; Facebook Custom Audiences integration\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63ca68b46ebd7\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate ActiveCampaign &amp; LinkedIn Matched Audiences automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a much deeper AI toolkit, though it&#8217;s worth noting some of these features are still labeled as beta, and generating a full automation can take a few minutes rather than happening instantly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"978\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-5-1024x978.png\" alt=\"ActiveCampaign AI feature\" class=\"wp-image-53042\" style=\"aspect-ratio:1.0470866746817715;width:363px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-5-1024x978.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-5-300x287.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-5-768x733.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-5.png 1468w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Is AI-assisted automation a priority for you?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, ActiveCampaign is currently the better choice. But if you just want quick help writing subject lines or email copy, Mailchimp&#8217;s lighter-weight tools should be enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/mailchimp-alternatives\/\">Learn more about Mailchimp alternatives here.<\/a><\/p>\n\n\n\n<h2 id=\"5-activecampaign-vs-mailchimp-pricing\" class=\"wp-block-heading\">ActiveCampaign vs. Mailchimp: Pricing<\/h2>\n\n\n\n<h3 id=\"6-mailchimp-pricing\" class=\"wp-block-heading\">Mailchimp pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the cheaper option for basic email marketing, and it&#8217;s the only one of the two with a free plan (capped at 500 contacts and 500 monthly sends, without automation or A\/B testing).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mailchimp.com\/en\/pricing\/marketing\/?currency=USD\" target=\"_blank\" rel=\"noreferrer noopener\">Paid plans<\/a> start around $13\/month for entry-level features, with a mid-tier plan around $20\/month unlocking AI tools, advanced segmentation, and more automation steps.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2-1024x503.png\" alt=\"Mailchimp Pricing\" class=\"wp-image-53034\" style=\"width:511px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2-1024x503.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2-300x147.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2-768x377.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2-1536x754.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-2.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"7-activecampaign-pricing\" class=\"wp-block-heading\">ActiveCampaign pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign skips the free tier but includes more out of the gate on <a href=\"https:\/\/www.activecampaign.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">its entry plan<\/a>, which starts around $15\/month. Even at that level, you get access to CRM features, AI tools, and branching automations, though automation steps are limited until you move up a plan.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"807\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1024x807.png\" alt=\"ActiveCampaign Pricing\" class=\"wp-image-53033\" style=\"width:453px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1024x807.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-300x236.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-768x605.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image-1536x1210.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/image.png 1866w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Mid-tier plans run in the $49-$79\/month range and add unlimited automation actions, landing pages, and sales features. Add-ons like SMS, WhatsApp, and pipeline management cost extra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom line: Mailchimp is cheaper if you mainly need email marketing. ActiveCampaign costs more but bundles in CRM and sales automation that would otherwise require a separate tool.<\/p>\n\n\n\n<h2 id=\"8-activecampaign-vs-mailchimp-for-small-businesses\" class=\"wp-block-heading\">ActiveCampaign vs. Mailchimp for small businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/marketing-automation-for-small-business\/\">Marketing automation for small businesses<\/a> is a must-have. So, picking between the two really comes down to how complex your marketing needs are today, and how fast you expect them to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose Mailchimp if you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Need a free plan to get started<\/li>\n\n\n\n<li>Want the simplest possible setup with minimal learning curve<\/li>\n\n\n\n<li>Have a small team that needs several user seats without extra cost<\/li>\n\n\n\n<li>Want an all-in-one hub for email, landing pages, and social posts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose ActiveCampaign if you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rely heavily on marketing automation to drive growth<\/li>\n\n\n\n<li>Need a CRM with sales pipeline tracking built in<\/li>\n\n\n\n<li>Want AI woven into your day-to-day workflows<\/li>\n\n\n\n<li>Plan to run detailed, multi-path customer journeys<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Mailchimp<\/strong><\/td><td><strong>ActiveCampaign<\/strong><\/td><\/tr><tr><td><strong>Best for<\/strong><\/td><td>Solo founders and small teams starting out<\/td><td>Growing businesses that need automation and CRM<\/td><\/tr><tr><td><strong>Learning curve<\/strong><\/td><td>Low<\/td><td>Moderate<\/td><\/tr><tr><td><strong>Room to scale<\/strong><\/td><td>Limited without switching plans or tools<\/td><td>High, with CRM and sales automation built in<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a tool is one thing, getting more subscribers is another. So it&#8217;s important not to mistake the two. <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-grow-your-email-list\/\">Here\u2019s more on how to grow your email list.<\/a><\/p>\n\n\n\n<h2 id=\"9-how-to-automate-lead-data-transfers-into-mailchimp-and-activecampaign-workflows\" class=\"wp-block-heading\">How to automate lead data transfers into Mailchimp and ActiveCampaign workflows<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever platform you choose, getting the most out of it usually means connecting it to the rest of your marketing stack, especially your ad platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge integrations for<a href=\"https:\/\/leadsbridge.com\/integrations\/mailchimp\/\"> Mailchimp<\/a> and<a href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\"> ActiveCampaign<\/a> let you sync leads in real time from Meta, Google, LinkedIn, and TikTok directly into your email marketing tool. This way, new contacts land in the right list or automation the moment they convert.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_69d683ea51d9d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Integrate Google Ads lead form extensions &amp; Mailchimp in real-time\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6a7917e74417d\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/mailchimp\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between Facebook Lead Ads &amp; Mailchimp<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_69d683ea51d9b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/facebook-lead-ads\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo370.png\" alt=\"Facebook Lead Ads logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between Facebook Lead Ads &amp; ActiveCampaign<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_69d683ea51d9c\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/tiktok-lead-generation\/activecampaign\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1081.png\" alt=\"TikTok Lead Generation logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Connect TikTok Lead Generation &amp; ActiveCampaign instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try free<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<p class=\"wp-block-paragraph\">This is especially useful if you&#8217;re syncing Facebook ad activity with your email platform. LeadsBridge can help keep your Custom Audiences updated with contact data from Mailchimp or HubSpot, so your ad targeting and<a href=\"https:\/\/leadsbridge.com\/blog\/facebook-lead-ads-how-to-follow-up-with-facebook-leads\/\"> email follow-up stay connected<\/a> instead of living in separate silos.<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_63ca68f26ebd9\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Move data between Mailchimp &amp; Google Customer Match automatically\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_629db3e5a52d8\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/mailchimp\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo85.png\" alt=\"Mailchimp logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Connect Mailchimp &amp; Facebook Custom Audiences automatically<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_69d6844051da0\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/linkedin-matched-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo422.png\" alt=\"LinkedIn Matched Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between ActiveCampaign &amp; LinkedIn Matched Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6a7918354417e\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/activecampaign\/facebook-custom-audiences\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1.png\" alt=\"ActiveCampaign logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo371.png\" alt=\"Facebook Custom Audiences logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            <span>Automate data sync between ActiveCampaign &amp; Facebook Custom Audiences<\/span>\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"10-faqs\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 id=\"11-what-is-the-main-difference-between-mailchimp-and-activecampaign\" class=\"wp-block-heading\">What is the main difference between Mailchimp and ActiveCampaign?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is built to be an easy-to-use email marketing tool with light automation and a free tier. ActiveCampaign is built to be powerful with a combination of tools to accommodate email marketing, marketing automation, and <a href=\"https:\/\/leadsbridge.com\/blog\/crm-retargeting\/\">CRM retargeting flows<\/a>. It also offers AI features spread throughout. Mailchimp suits straightforward email workflows, while ActiveCampaign suits businesses that want automation and sales tracking in one place.<\/p>\n\n\n\n<h3 id=\"12-which-platform-is-better-for-small-businesses\" class=\"wp-block-heading\">Which platform is better for small businesses?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on where your business is right now. If you&#8217;re just getting started and want something free and easy, Mailchimp is the safer bet. If you&#8217;re already sending regular campaigns and need deeper automation, segmentation, or <a href=\"https:\/\/leadsbridge.com\/blog\/crm-advertising\/\">CRM advertising<\/a>, ActiveCampaign gives you more room to grow, even though it costs more upfront.<\/p>\n\n\n\n<h2 id=\"13-final-thoughts-\" class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s one data point worth keeping in mind either way. Email marketing still delivers one of the highest returns of any marketing channel, with SMBs seeing an average return of roughly <a href=\"https:\/\/coalitiontechnologies.com\/blog\/email-marketing-statistics-you-should-know-in-2026\" target=\"_blank\" rel=\"noreferrer noopener\">$36 to $42 for every $1 spent in 2026.<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That ROI holds up whether you&#8217;re using a simple tool or an advanced one, so the bigger question is really which platform fits how your team works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to connect your email marketing tool to the rest of your stack?<\/strong><a href=\"https:\/\/leadsbridge.com\/integrations\/mailchimp\/\"> See how LeadsBridge integrates with Mailchimp<\/a> or<a href=\"https:\/\/leadsbridge.com\/integrations\/activecampaign\/\"> explore the ActiveCampaign integration<\/a>.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>TL;DR If you&#8217;re choosing an email marketing platform, you&#8217;ve probably run into these two names more than any others.&nbsp; Mailchimp is the go-to for automating small business processes in a simple manner.&nbsp; While ActiveCampaign is the pick for teams that want automation and CRM features baked in.&nbsp; Both of them do email marketing well, but [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":53052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"class_list":["post-53032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/08\/Cover-Blog-10Aug_26.png","author_info":{"display_name":"Elena Mazaheri","author_link":"https:\/\/leadsbridge.com\/blog\/author\/purana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ActiveCampaign vs. Mailchimp: Which one is right for you? 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