{"id":53412,"date":"2026-10-06T15:21:04","date_gmt":"2026-10-06T15:21:04","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=53412"},"modified":"2026-10-06T15:33:48","modified_gmt":"2026-10-06T15:33:48","slug":"google-ads-salesforce-integration","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/","title":{"rendered":"Google Ads Salesforce\u00ae integration: 5 ways to connect"},"content":{"rendered":"\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads is good for getting clicks and form fills. You need Salesforce\u00ae to see where the deals are. By connecting the two, you get to know which ads bring in revenue.<\/li>\n\n\n\n<li>Google uses Data Manager, which is limited.&nbsp; And the old &#8220;Linked accounts&#8221; Salesforce\u00ae link is no longer supported as of May 31, 2025.<\/li>\n\n\n\n<li>Data Manager gives you 1) enhanced conversions for leads (matches on email or phone) or 2) offline conversion import (matches on the Google click ID).<\/li>\n\n\n\n<li>On the Salesforce\u00ae side, Account Engagement and Data 360 each have a Google Ads connector that retrieves your ad data.<\/li>\n\n\n\n<li>Third-party tools like LeadsBridge sync both ways with no code, and add things like lead form syncing and Customer Match audiences.<\/li>\n\n\n\n<li>What is the right pick for you depends on your sales cycle, your team, and the way your data needs to be managed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Which keywords bring in real customers? Which campaigns just use your budget with no return? Hard to say when your ad data and your deal data are kept in two different places.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s what a Google Ads Salesforce\u00ae integration is useful for. Once you connect the two platforms, you can track the prospects who come in through paid search and <a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-strategy-for-lead-generation\/\">improve your Google Ads strategy<\/a> accordingly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also line up what you spent in Google Ads next to the opportunities in Salesforce\u00ae. And you get the numbers on your true cost per <a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-lead-quality\/\">qualified lead<\/a> and the real ROI of your search ads.<\/p>\n\n\n<div class=\"ub_table-of-contents\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-b8a94c98-8dc4-484b-8a66-5cb4f14b5912\" data-initiallyhideonmobile=\"false\"\n                    data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Table of contents<\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \"><ul><li><a href=https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/#0-tldr>TL;DR<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/#1-why-build-a-google-ads-and-salesforce%C2%AE-integration>Why build a Google Ads and Salesforce\u00ae integration?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/#2-5-ways-to-connect-google-ads-and-salesforce%C2%AE>5 ways to connect Google Ads and Salesforce\u00ae<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/#9-why-use-leadsbridge-for-your-google-ads-salesforce%C2%AE-integration>Why use LeadsBridge for your Google Ads Salesforce\u00ae integration?<\/a><\/li><li><a href=https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/#13-final-thoughts>Final thoughts<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll walk through five ways to connect them, what each one is good for, and where each one falls short. Along with easy integrations that you can set up in just a few clicks through a partner provider:<\/p>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6ac510ca82729\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Google Ads lead form extensions &amp; Salesforce\u00ae integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_643589d672123\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Salesforce\u00ae &amp; Google Customer Match integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6ac5105482727\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/salesforce\/google-enhanced-conversions\/\" target=\"_blank\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Salesforce\u00ae &amp; Google Enhanced Conversions integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"1-why-build-a-google-ads-and-salesforce%C2%AE-integration\" class=\"wp-block-heading\">Why build a Google Ads and Salesforce\u00ae integration?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In just a few simple words, <em>so you stop paying for leads that never turn into money.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now for the long answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads are really good for whatever you call a conversion. For most B2B accounts, that&#8217;s a form fill. But we all know that a form fill isn&#8217;t a sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Smart Bidding can&#8217;t tell the difference between a lead that closed for $40,000 and one that ghosted your sales team. To Google, they look the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what a Google Ads Salesforce\u00ae integration can do for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You see exactly which ads make money.<\/strong> Knowing about clicks or form fills is good but gives little back. This integration helps you find out about your actual closed deals, which can also be traced back to the campaign, ad group, and keyword that started them.<\/li>\n\n\n\n<li><strong>You know your real cost per qualified lead.<\/strong> Ad spend from Google next to opportunity data from Salesforce\u00ae.<\/li>\n\n\n\n<li><strong>Google bids better by having enough data to work with.<\/strong> Send real deal values back to Google Ads, and you can use value-based bidding, like Target ROAS. <a href=\"https:\/\/business.google.com\/uk\/resources\/articles\/increase-your-roi-with-value-based-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s data<\/a> shows advertisers who moved from Target CPA to Target ROAS had a median 14% lift in conversion value.<\/li>\n\n\n\n<li><strong>Your sales team gets the numbers<\/strong> <strong><em>and<\/em><\/strong> <strong>the context.<\/strong> Reps can see which ad or search term converted a lead so they know where that lead is coming from (pun intended). That&#8217;s a much better first call.<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/best-google-ads-crm-integrations\/\"><strong>Your CRM data works for your ads<\/strong><\/a><strong>.<\/strong> You can turn customer lists in Salesforce\u00ae into Google audiences, so you can target lookalikes or stop paying to reach people who already bought with top-of-the-funnel ads.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So the only real question is <em>how<\/em> you connect them. Let&#8217;s look at your options.<\/p>\n\n\n\n<h2 id=\"2-5-ways-to-connect-google-ads-and-salesforce%C2%AE\" class=\"wp-block-heading\">5 ways to connect Google Ads and Salesforce\u00ae<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are really three methods for connecting , as well as five ways to make to build Google Ads Salesforce\u00ae integrations between the two platforms. The three methods include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google&#8217;s built-in tool<\/li>\n\n\n\n<li>Salesforce\u00ae&#8217;s own connectors<\/li>\n\n\n\n<li>A third-party integration that sits in the middle.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how they break down:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Ads Data Manager with enhanced conversions for leads<\/li>\n\n\n\n<li>Google Ads Data Manager with offline conversion import<\/li>\n\n\n\n<li>A third-party integration like LeadsBridge<\/li>\n\n\n\n<li>The Google Ads connector in Account Engagement<\/li>\n\n\n\n<li>The Google Ads connector in Data 360<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The first two send Salesforce\u00ae data <em>into<\/em> Google Ads. The last two pull Google Ads data <em>into<\/em> Salesforce\u00ae. A third-party tool can do both without your (or your team\u2019s) manual intervention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One quick heads-up before we start. If you set this up years ago through &#8220;Linked accounts&#8221; in Google Ads, that old setup is gone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/14728349\" target=\"_blank\" rel=\"noreferrer noopener\">Google stopped supporting the legacy Salesforce\u00ae integration<\/a> on May 31, 2025. Everything now runs through Data Manager, which lives under Tools in your Google Ads account.<\/p>\n\n\n\n<h3 id=\"3-1-data-manager-enhanced-conversions-for-leads\" class=\"wp-block-heading\">1. Data Manager: Enhanced conversions for leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When someone fills out your lead form, the Google tag grabs their email or phone number, scrambles it (that&#8217;s called hashing), and sends it to Google.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1024x505.png\" alt=\"how Google tag  works\" class=\"wp-image-53414\" style=\"aspect-ratio:2.0337837837837838;width:602px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1024x505.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-300x148.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-767x378.png 767w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image.png 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.analyticsmania.com\/post\/google-tag-manager-form-tracking\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Later, when that same lead turns into a deal in Salesforce\u00ae, Data Manager pulls the same info from Salesforce\u00ae. Google matches the two and then credits the right ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why do people like it and why does Google recommend it? It doesn&#8217;t depend on a click ID surviving redirects or broken scripts. Pretty much every form already asks for an email. So it&#8217;s much sturdier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you need first:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Salesforce\u00ae login with the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13548778\" target=\"_blank\" rel=\"noreferrer noopener\">minimum permissions<\/a> Google asks for<\/li>\n\n\n\n<li>Access to change Salesforce\u00ae settings, like turning on the API and field history tracking<\/li>\n\n\n\n<li>The <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7582054?hl=en-au\" target=\"_blank\" rel=\"noreferrer noopener\">Google tag or Google Tag Manager<\/a> set up to track your website leads<\/li>\n\n\n\n<li>An email or phone number field on your lead form<\/li>\n\n\n\n<li>A green light that you can follow Google&#8217;s customer data policies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Email is the better pick out of them. It&#8217;s unique, and your CRM is less likely to mix up the format.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before it&#8217;s matched, however, it gets trimmed of extra spaces and turned to lowercase. If you go with phone numbers, they need a country code (the E.164 format).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One limit to know: Google only imports these conversions <a href=\"https:\/\/www.customerlabs.com\/blog\/salesforce-google-ads-offline-conversion-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">up to 63 days after the click<\/a>. If you have a lengthy sales cycle, do keep that in mind.<\/p>\n\n\n\n<h3 id=\"4-2-data-manager-offline-conversion-import\" class=\"wp-block-heading\">2. Data Manager: Offline conversion import<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the older, classic way. Every paid Google click comes with a unique tag called the GCLID (Google click ID).&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1-1024x551.png\" alt=\"Data Manager: Offline conversion import\" class=\"wp-image-53413\" style=\"aspect-ratio:1.8580246913580247;width:602px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1-1024x551.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1-300x161.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1-768x413.png 768w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1-1536x827.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You grab it when the lead submits your form, save it in Salesforce\u00ae, and send it back to Google when the deal moves forward. Google matches the GCLID to the original click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you need first:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Salesforce\u00ae Sales Cloud login with the right permissions (a System Administrator account is easiest)<\/li>\n\n\n\n<li>Auto-tagging turned on in Google Ads<\/li>\n\n\n\n<li>Someone who can edit your website code to capture the GCLID<\/li>\n\n\n\n<li>Access to create custom fields and turn on field history tracking in Salesforce<\/li>\n\n\n\n<li>A way to get leads from your site into Salesforce, like Salesforce\u00ae web-to-lead<\/li>\n\n\n\n<li>A click-to-deal cycle under 90 days. Anything later than that won&#8217;t be imported<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The setup, in five steps:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong> Set up your Salesforce\u00ae account (custom GCLID field, permissions, history tracking)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:<\/strong> Add the GCLID field to your web-to-lead form<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:<\/strong> Update your website so it reads the GCLID from the URL and saves it with the form<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4:<\/strong> Test it: click your own ad, submit a form, and check that the GCLID shows up on the lead<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5:<\/strong> Create your conversion actions in Google Ads through Data Manager<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just make sure the GCLID field carries over when a Lead becomes an Opportunity. If it doesn&#8217;t do that, the deal closes with no click ID. And Google has nothing to match.<\/p>\n\n\n\n<h3 id=\"5-3-google-ads-connector-in-account-engagement\" class=\"wp-block-heading\">3. Google Ads connector in Account Engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using Account Engagement (the tool formerly known as Pardot)? It has its own <a href=\"https:\/\/leadsbridge.com\/documentation\/google-ads-lead-form-extensions\/pardot\/\">Google Ads connector<\/a>. It tracks prospects who find you through paid search and ties them to Google Ads campaigns inside Account Engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To track clicks, you add a Final URL Suffix to your ads. You can put it at the account, campaign, ad group, ad, or keyword level. Your call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you set it up, <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.pardot_google_adwords_considerations.htm&amp;language=en_US&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">keep these in mind<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Edition:<\/strong> It&#8217;s only available in Account Engagement Plus, Advanced, and Premium.<\/li>\n\n\n\n<li><strong>What it tracks:<\/strong> Creative, match type, keyword, network, and device.<\/li>\n\n\n\n<li><strong>Auto-tagging:<\/strong> Want it to capture other values, like campaign, source, or medium? Turn off auto-tagging. If you leave it on, you&#8217;ll have to add those parameters by hand with Google&#8217;s URL builder.<\/li>\n\n\n\n<li><strong>Ads are still in Google:<\/strong> The connector shares insights. You still manage your ads in Google Ads.<\/li>\n\n\n\n<li><strong>No do-overs on the account number:<\/strong> Once you verify the connector, you can&#8217;t change the Google Ads account number.<\/li>\n\n\n\n<li><strong>One connector per account:<\/strong> Got several Google Ads accounts? Add a connector for each one.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This one&#8217;s mostly about reporting. The Google Ads Salesforce\u00ae integration shows you which ads bring in prospects. But it doesn&#8217;t send closed deals back to Google to help with bidding.<\/p>\n\n\n\n<h3 id=\"6-4-google-ads-connector-in-data-360\" class=\"wp-block-heading\">4. Google Ads connector in Data 360<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your company uses Data 360 (formerly Data Cloud), there&#8217;s a <a href=\"https:\/\/developer.salesforce.com\/docs\/data\/data-cloud-int\/guide\/c360-a-googleads-connector.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads connector<\/a> there too. It pulls delivery and conversion data from your campaigns into Salesforce\u00ae. This includes your impressions, clicks, and conversions at the campaign and ad group level. This is very handy for spotting what&#8217;s working and making calls based on real numbers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2-1024x455.png\" alt=\"how Google Ads connector works\" class=\"wp-image-53415\" style=\"aspect-ratio:2.246268656716418;width:602px;height:auto\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2-1024x455.png 1024w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2-300x133.png 300w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2-767x341.png 767w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2-1536x683.png 1536w, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/image-2.png 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/help.salesforce.com\/s\/articleView?language=en_US&amp;id=data.c360_a_data_cloud_architecture_strategy.htm&amp;type=5\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A few quick facts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It handles structured data and runs in batches and not real time.<\/li>\n\n\n\n<li>It&#8217;s generally available, but not in Government Cloud.<\/li>\n\n\n\n<li>You&#8217;ll need admin access to your Google Ads account to authorize it.<\/li>\n\n\n\n<li>On the first run, it pulls <a href=\"https:\/\/developer.salesforce.com\/docs\/data\/data-cloud-int\/guide\/c360-a-create-googleads-data-stream.html\" target=\"_blank\" rel=\"noreferrer noopener\">180 days of history<\/a>. After that, it refreshes from the last 7 days.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want to go the other way and push Salesforce\u00ae <a href=\"https:\/\/leadsbridge.com\/blog\/customer-segmentation-strategy\/\">segments into Google Ads<\/a>? Data 360 has a separate <a href=\"https:\/\/developer.salesforce.com\/docs\/data\/data-cloud-int\/guide\/c360-a-googleadsadaudiences-connector.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads activation connector<\/a> for that, but it needs the Ad Audiences add-on license.<\/p>\n\n\n\n<h3 id=\"7-3-third-party-integration-with-leadsbridge\" class=\"wp-block-heading\">3. Third-party integration with LeadsBridge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not everyone has a developer on hand to edit website code. Or a Salesforce\u00ae admin with time to build custom fields. That&#8217;s where a third-party tool comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge is an <a href=\"https:\/\/leadsbridge.com\/documentation\/google-ads-lead-form-extensions\/salesforce\/\">official Google Partner<\/a> that connects Google&#8217;s ad tools to Salesforce\u00ae. You don&#8217;t write code. Instead, you just pick where the data comes from and where it goes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it works:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong> Pick your source and destination. For example, <a href=\"https:\/\/leadsbridge.com\/blog\/google-lead-form-ads\/\">Google Ads lead forms<\/a> to Salesforce, or Salesforce\u00ae to Google Customer Match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:<\/strong> Log in to both accounts to give LeadsBridge access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:<\/strong> Map your fields. Tell it which Google field goes into which Salesforce\u00ae field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4:<\/strong> Save and publish. From then on, data syncs on its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the whole setup. LeadsBridge calls each connection a &#8220;bridge,&#8221; and you can run as many as your plan allows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fast.wistia.net\/embed\/iframe\/z2jweo5wjf\">Watch how a LeadsBridge integration works<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No code, no website edits<\/li>\n\n\n\n<li>Works both ways: leads into Salesforce, and Salesforce\u00ae data back to Google<\/li>\n\n\n\n<li>Syncs Google lead form leads into Salesforce\u00ae in real time, so sales can call them fast<\/li>\n\n\n\n<li>Builds Google Customer Match audiences straight from Salesforce\u00ae contacts. That&#8217;s something Google&#8217;s own Data Manager <a href=\"https:\/\/support.google.com\/google-ads-data-manager\/answer\/14006189\" target=\"_blank\" rel=\"noreferrer noopener\">doesn&#8217;t support for Salesforce<\/a>\u00ae right now<\/li>\n\n\n\n<li>Sends Salesforce\u00ae data to Google enhanced conversions<\/li>\n\n\n\n<li>Real people to help if something breaks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s another subscription to pay for<\/li>\n\n\n\n<li>One more tool in your stack to manage<\/li>\n\n\n\n<li>Your data passes through a third party, so loop in whoever handles security and privacy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Running ads on Meta? <a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-facebook-integration\/\">Learn how to connect Facebook and Salesforce\u00ae here.&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or <a href=\"https:\/\/leadsbridge.com\/blog\/salesforce-linkedin-integration\/\">take a look at this LinkedIn Salesforce\u00ae connection<\/a> if you target more of B2B audiences.&nbsp;<\/p>\n\n\n\n<h3 id=\"8-native-vs-third-party-vs-salesforce%C2%AE-connectors-at-a-glance\" class=\"wp-block-heading\">Native vs. third-party vs. Salesforce\u00ae connectors at a glance<\/h3>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Google Data Manager<\/strong><\/td><td><strong>Salesforce\u00ae connectors (Account Engagement, Data 360)<\/strong><\/td><td><strong>LeadsBridge<\/strong><\/td><\/tr><tr><td>Data direction<\/td><td>Salesforce\u00ae to Google Ads<\/td><td>Google Ads to Salesforce<\/td><td>Both ways<\/td><\/tr><tr><td>Extra cost<\/td><td>None<\/td><td>Needs the right Salesforce\u00ae edition or license<\/td><td>Paid subscription<\/td><\/tr><tr><td>Coding needed<\/td><td>Yes for GCLID; tag setup for enhanced conversions<\/td><td>No<\/td><td>No<\/td><\/tr><tr><td>Google lead form sync<\/td><td>No<\/td><td>No<\/td><td>Yes, real time<\/td><\/tr><tr><td>Customer Match audiences from Salesforce<\/td><td>Not supported<\/td><td>Data 360 only, with an add-on license<\/td><td>Yes<\/td><\/tr><tr><td>Conversions back to Google<\/td><td>Yes<\/td><td>No<\/td><td>Yes, through enhanced conversions<\/td><\/tr><tr><td>Best for<\/td><td>Teams with dev and admin help who only need conversion data<\/td><td>Reporting on ad performance inside Salesforce<\/td><td>Teams that want everything synced without the technical work<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"9-why-use-leadsbridge-for-your-google-ads-salesforce%C2%AE-integration\" class=\"wp-block-heading\">Why use LeadsBridge for your Google Ads Salesforce\u00ae integration?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because it&#8217;s built to sit right between the two. LeadsBridge is a <a href=\"https:\/\/leadsbridge.com\/documentation\/salesforce\/google-customer-match\/\">Google Premier Partner<\/a> and works as an <a href=\"https:\/\/leadsbridge.com\/integrations\/salesforce\/\">official Salesforce\u00ae partner<\/a> too. So the integrations follow the rules on both sides, and they stay current when Google or Salesforce\u00ae changes something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you don&#8217;t need a dev team to keep it running. Here are the three LeadsBridge integrations that matter most for Google Ads and Salesforce\u00ae.<\/p>\n\n\n\n<h3 id=\"10-1-google-lead-form-and-salesforce%C2%AE-integration\" class=\"wp-block-heading\">1. Google lead form and Salesforce\u00ae integration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google lead forms let people sign up right inside your ad. So far, so good. But those leads just sit in Google Ads until someone downloads a CSV and uploads it to Salesforce\u00ae.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By then, the lead has gone cold. Or filled out a competitor&#8217;s form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge sends every new lead form submission to Salesforce\u00ae in near real time. You can create or update leads, contacts, accounts, opportunities, or cases, whatever fits your process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use it to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get demo requests to your sales reps within minutes<\/li>\n\n\n\n<li>Send off Salesforce\u00ae assignment rules and follow-up tasks automatically<\/li>\n\n\n\n<li>Keep lead source data clean, so you <a href=\"https:\/\/leadsbridge.com\/blog\/google-ads-strategy-for-lead-generation\/\">know which campaign each lead came from<\/a><\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6ac511278272a\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/google-ads-lead-form-extensions\/salesforce\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo1061.png\" alt=\"Google Ads lead form extensions logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Google Ads lead form extensions &amp; Salesforce\u00ae integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 id=\"11-2-salesforce%C2%AE-and-google-customer-match-integration\" class=\"wp-block-heading\">2. Salesforce\u00ae and Google Customer Match integration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadsbridge.com\/blog\/how-to-find-my-target-audience\/\">Your best audience data<\/a> are in Salesforce\u00ae. But getting it into Google means exporting lists by hand. Those lists go stale quite quickly. And Google&#8217;s Data Manager doesn&#8217;t support importing Salesforce\u00ae audience data at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeadsBridge keeps your Salesforce\u00ae contacts <a href=\"https:\/\/leadsbridge.com\/blog\/how-to-use-google-customer-match-like-a-pro-in-your-marketing-strategy\/\">synced to Google Customer Match lists<\/a> automatically. Customer Match lets you reach those people on Google Search, YouTube, Gmail, and the Display Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what a Google Ads and Salesforce\u00ae integration helps you to do:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stop paying to show ads to people who already bought<\/li>\n\n\n\n<li><a href=\"https:\/\/leadsbridge.com\/blog\/retargeting-automation\/\">Retarget leads with open opportunities<\/a> to help push them over the line<\/li>\n\n\n\n<li>Upsell or cross-sell to current customers<\/li>\n\n\n\n<li>Win back old leads that went quiet<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6ac511348272b\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/app.leadsbridge.com\/bc\/lb\/salesforce\/google-customer-match\/\" target=\"_self\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Salesforce\u00ae &amp; Google Customer Match integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h3 id=\"12-3-salesforce%C2%AE-and-google-enhanced-conversions-integration\" class=\"wp-block-heading\">3. Salesforce\u00ae and Google enhanced conversions integration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Connecting the platforms is great but the problem is that Google only knows about the form fill. It has no idea which leads became qualified or turned into paying customers. So it keeps bidding for more of the same, good or bad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With the<\/strong> <a href=\"https:\/\/leadsbridge.com\/documentation\/salesforce\/google-enhanced-conversions\/\">Google Enhanced Conversions<\/a> integration, you can solve that problem by sending your Salesforce\u00ae updates to Google. <a href=\"https:\/\/leadsbridge.com\/documentation\/salesforce\/google-enhanced-conversions\/\"><\/a>When a lead hits a stage you care about, like qualified or closed-won, Google receives the signal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Among others, here are more benefits of this Google Ads Salesforce\u00ae connection:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tell Google which leads actually turned into deals<\/li>\n\n\n\n<li>Train Smart Bidding to chase qualified leads, not just cheap ones<\/li>\n\n\n\n<li>Use deal values for value-based bidding like <a href=\"https:\/\/leadsbridge.com\/blog\/roas-formula\/\">Target ROAS<\/a><\/li>\n\n\n\n<li>Measure the real return on your search campaigns<\/li>\n<\/ul>\n\n\n<div class=\"lb-dynamic-integration-widget lb-dynamic-integration-widget-block_6ac510ba82728\">\n        <a class=\"ui-wrapper d-flex flex-column flex-md-row align-items-center no-gutters\" href=\"https:\/\/leadsbridge.com\/integrations\/salesforce\/google-enhanced-conversions\/\" target=\"_blank\">\n            <div class=\"logos d-flex flex-nowrap align-items-center col-auto mb-3 mb-md-0\">\n            <img data-src=\"https:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo426.png\" alt=\"Salesforce\u00ae logo\" class=\"img-fluid lazyload\"\/>            <span class=\"plus\">+<\/span><img data-src=\"http:\/\/leadsbridge.com\/wp-content\/themes\/leadsbridge\/img\/integration-xs-logos\/logo421.png\" alt=\"Google Customer Match logo\" class=\"img-fluid lazyload ml-1\"\/>        <\/div>\n        <div class=\"description flex-grow-1 col ml-md-3 mb-3 mb-md-0 text-center text-md-left\">\n            Build your Salesforce\u00ae &amp; Google Enhanced Conversions integration instantly\n        <\/div>\n                    <div class=\"cta ml-md-3\">\n                <button type=\"button\" class=\"btn btn-quaternary text-uppercase d-flex\"><span>Try now<\/span><\/button>\n            <\/div>\n                <\/a>\n    <\/div>\n\n\n<h2 id=\"13-final-thoughts\" class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a number worth sitting with. In Salesforce\u00ae&#8217;s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">2026 State of Marketing report<\/a>, only 56% of marketers said they have full access to sales data. Almost half are working without it.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the teams that <em>have<\/em> unified their data? They&#8217;re 42% more likely to respond to customers regularly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s the whole point of connecting Google Ads and Salesforce\u00ae. Your ad data and your sales data shouldn&#8217;t live in two separate worlds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So which way should you go? If you&#8217;ve got developers and a Salesforce\u00ae admin, Google&#8217;s Data Manager gets conversions flowing back to Google. If you mostly want ad reporting inside Salesforce, the Account Engagement or Data 360 connectors do that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you want leads, audiences, and conversions all synced, without touching code, a third-party tool makes life a lot easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to stop guessing which ads make money? <a href=\"https:\/\/app.leadsbridge.com\/signup\"><strong>Try LeadsBridge for free<\/strong><\/a> and connect Google Ads and Salesforce\u00ae in minutes.<\/p>\n\n\n<div class=\"lb-banner lb-banner-42918\">\n    <a href=\"https:\/\/app.leadsbridge.com\/signup\" title=\"signup\" target=\"_self\">\n    <picture>\n                <source media=\"(max-width:767px)\" data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                        <source data-srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n        <img data-src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                <noscript>\n                        <source media=\"(max-width:767px)\" srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up_Mobile.png 2x\">\n                                    <source srcset=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 1x, https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png 2x\">\n            <img decoding=\"async\" src=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2023\/08\/Sign-Up.png\" class=\"img-fluid lazyload objectfit lazypreload\"\/>\n                    <\/noscript>\n    <\/picture>\n    <\/a>\n<\/div>\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Which keywords bring in real customers? Which campaigns just use your budget with no return? Hard to say when your ad data and your deal data are kept in two different places. That&#8217;s what a Google Ads Salesforce\u00ae integration is useful for. Once you connect the two platforms, you can track the prospects who [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":53420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[42],"tags":[29,78],"industry":[],"class_list":["post-53412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-review","tag-crm","tag-google"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2026\/10\/Cover-Blog-02Oct_26.png","author_info":{"display_name":"Elena Mazaheri","author_link":"https:\/\/leadsbridge.com\/blog\/author\/purana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Salesforce\u00ae integration: 5 ways to connect - LeadsBridge<\/title>\n<meta name=\"description\" content=\"Learn how to set up your Google Ads and Salesforce integration and discover LeadsBridge solutions to connect Google Ads and Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/google-ads-salesforce-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Salesforce\u00ae integration: 5 ways to connect - 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