{"id":6100,"date":"2016-09-25T10:05:21","date_gmt":"2016-09-25T10:05:21","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=6100"},"modified":"2021-11-08T10:12:26","modified_gmt":"2021-11-08T10:12:26","slug":"i-bet-1000-that-you-never-used-these-6-retargeting-campaigns","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/i-bet-1000-that-you-never-used-these-6-retargeting-campaigns\/","title":{"rendered":"I bet 1000$ that you never used these 6 retargeting campaigns"},"content":{"rendered":"

Retargeting campaigns are the go-to strategy for every marketer who\u2019s investing in Facebook ads. Sure, Facebook targeting options are fantastic and can be powerful to find new leads, but having your ads being showed to someone who already knows your brand and has declared in some way his interest is your best bet to have high converting rates<\/strong>.<\/p>\n

The Facebook Custom Audience\u00a0is the tool you\u2019re going to use for retargeting campaigns, along with the Facebook pixel<\/a> installed on your website. You should really experiment a lot with them because they\u2019re really powerful, and you can get inventive! In your ads manager you can find them here:<\/p>\n

\"2016-09-05<\/p>\n

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1) Custom audience sync<\/h3>\n

Load the email addresses of your database on Facebook and if that person is registered on the social network, he\/she will become the target of your ads. This is commonly called CRM Retargeting<\/a> because usually advertisers upload their customer list or the entire email database with both leads and clients.<\/p>\n

\"Ads<\/p>\n

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This is a powerful way to create creative retargeting campaigns and you can use them to retarget your mailing list and show them an ad during your product launch or just increase engagement.<\/p>\n

The standard procedure is to upload a CSV file, but if you are registered to LeadsBridge, you can keep your database synced in real time with Facebook<\/a>.<\/p>\n

Let\u2019s see a real life example of how this might work. If you organize an event, you can have attendees register with their email address. Some email marketing software already has a dedicated app that you can use on tablets to have people fill a registration form and automatically get that data in your database. If the database is synced with Facebook, those people will see your ad as soon as they get out of the event and open their Facebook app. That\u2019s a pretty hot lead, isn\u2019t it?<\/p>\n

Advanced CRM retargeting<\/h2>\n

You can go depth with your retargeting campaigns just dividing these audiences in micro-targets<\/strong>.<\/p>\n

The old way of using CRMs was to split leads and customers into two separates lists. With the advent of Marketing Automation, things definitely changed.<\/p>\n

In fact, you know a lot of things about your leads and customers.<\/p>\n

Thanks to the marketing automation you know:<\/p>\n