{"id":9042,"date":"2017-01-10T15:27:44","date_gmt":"2017-01-10T15:27:44","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=9042"},"modified":"2025-02-19T10:15:11","modified_gmt":"2025-02-19T10:15:11","slug":"a-beginners-guide-to-email-list-segmentation","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/","title":{"rendered":"A Beginner&#8217;s Guide To Email List Segmentation"},"content":{"rendered":"<p>Email marketing can be overwhelming sometimes. We\u2019ve all wondered how we can increase open rates, click-throughs and conversions.<\/p>\n<p>An inbox is a very personal space to be in.<\/p>\n<p>If you\u2019re able to capture someone\u2019s email address you want to do your best to send them quality content that\u2019s relevant to them without bombarding them too much.<\/p>\n<h3>How do you do that?<\/h3>\n<p>Great question, you can engage with your list in a way that\u2019s extremely targeted and less obtrusive with segmentation.<\/p>\n<h3>What is segmentation?<\/h3>\n<p>Segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on shared characteristics.<\/p>\n<p>Segmenting your customers and prospects into buckets is a more personalized approach to marketing. You\u2019re able to segment based on things like:<\/p>\n<ul>\n<li>Industry<\/li>\n<li>Purchase interests<\/li>\n<li>Past purchases<\/li>\n<li>Buying frequency<\/li>\n<li>Geography<\/li>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Organization type<\/li>\n<li>Job function<\/li>\n<li>Education level<\/li>\n<li>Seniority level<\/li>\n<\/ul>\n<p>By doing this, you\u2019re able to speak to your prospects and customers in a way that\u2019s more tailored to their interests. Not only will this increase your open rates but it will also increase click-throughs and conversions.<\/p>\n<p>Your customers will notice your targeted messages and look forward to your emails. Often times, it\u2019s the reverse \u2013 customers become uninterested, stop opening your emails or unsubscribe from your list.<\/p>\n<p>To give you a breakdown of some of the ways you can segment which was mentioned up above, I\u2019m going to break down some of the segments. Let\u2019s start with industry.<\/p>\n<p>Segmenting by industry can be helpful if you offer a product or service that suits many different industries. For example, if you sell PR services you can cater to multiple industries (fashion, beauty, health, hospitality, etc). It\u2019s important to talk to all of these prospects differently \u2013 they all have different needs specific to their industry and their business. This is a great way to segment your list and create different marketing messages that apply. Using a <a href=\"https:\/\/www.magicpitch.com\/\" target=\"_blank\" rel=\"noopener\">magic pitch<\/a> tool can streamline this process by generating personalized pitches tailored to each industry, ensuring your messaging resonates with your prospects&#8217; specific needs.<\/p>\n<p>Past purchases are another great way to segment your list. This will help you upsell other products that are complimentary to the one your customer just bought.<\/p>\n<p>You can send them a \u201cSince You Bought X Item\u201d email. This email says something to the effect of, \u201csince you bought x item, we thought you might like this.\u201d There are many ways to package an upsell based on the customer\u2019s past purchases. It also works well if you come out with a similar but better version of the product later on.<\/p>\n<p>Segmenting based on buying frequency is one of my favorite ways to segment a list. Why, you ask?<\/p>\n<p>Because this can double for some sort of loyalty program.<\/p>\n<p>If your customer doesn\u2019t frequently buy from you, sending them targeted emails can increase the money they spend with your brand. For those who spend a lot of money with your brand, you can send targeted emails rewarding them for their loyalty.<\/p>\n<p>For example, if you\u2019re about to launch a new product, which is first come first serve you can allow them to hold a spot at the front of the line. Or, you can give them access to a huge sale a day before it goes live to everyone else. There are many ways you can reward your VIP customers with this type of segmentation.<\/p>\n<p>Another common one is job function. Someone who handles marketing has different needs and interests from someone who handles billing or customer service. Send content that\u2019s relevant to the person who\u2019s reading it. They\u2019ll thank you for it by staying subscribed to your list and reading your emails.<\/p>\n<p>There are many other ways to segment your list. The important thing is to send your audience content that\u2019s relevant to them.<\/p>\n<p><em>I\u2019d love to hear how you segment your list. Comment below and let me know.<\/em><\/p>\n<div class=\"card card-ebook card--t2\" style=\"margin: auto;\"><a href=\"https:\/\/lp.leadsbridge.com\/the-black-book-of-lead-generation\"><img decoding=\"async\" style=\"border: none;\" src=\"https:\/\/d3pef22pb68mhq.cloudfront.net\/wp-content\/uploads\/2020\/04\/23164804\/black-book.png\" alt=\"Download Now The Black Book of Lead Generation\" width=\"800\" height=\"300\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing can be overwhelming sometimes. We\u2019ve all wondered how we can increase open rates, click-throughs and conversions. An inbox is a very personal space to be in. If you\u2019re able to capture someone\u2019s email address you want to do your best to send them quality content that\u2019s relevant to them without bombarding them too [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[88],"tags":[],"industry":[],"class_list":["post-9042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tracking-and-growth"],"featured_image_src":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","author_info":{"display_name":"Patricia Jones","author_link":"https:\/\/leadsbridge.com\/blog\/author\/patriciajones\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Guide to Use Email List Segmentation | LeadsBridge<\/title>\n<meta name=\"description\" content=\"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Guide to Use Email List Segmentation | LeadsBridge\" \/>\n<meta property=\"og:description\" content=\"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadsBridge\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T15:27:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T10:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/\"},\"author\":{\"name\":\"Patricia Jones\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/ba8e60cc7f74ac7395b696fb455ef8c7\"},\"headline\":\"A Beginner&#8217;s Guide To Email List Segmentation\",\"datePublished\":\"2017-01-10T15:27:44+00:00\",\"dateModified\":\"2025-02-19T10:15:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/\"},\"wordCount\":681,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/A-Beginners-Guide-To-Email-List-Segmentation.jpg\",\"articleSection\":[\"Tracking and growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/\",\"name\":\"How to Guide to Use Email List Segmentation | LeadsBridge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/A-Beginners-Guide-To-Email-List-Segmentation.jpg\",\"datePublished\":\"2017-01-10T15:27:44+00:00\",\"dateModified\":\"2025-02-19T10:15:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/ba8e60cc7f74ac7395b696fb455ef8c7\"},\"description\":\"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/A-Beginners-Guide-To-Email-List-Segmentation.jpg\",\"contentUrl\":\"https:\\\/\\\/leadsbridge.kinsta.cloud\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/A-Beginners-Guide-To-Email-List-Segmentation.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/a-beginners-guide-to-email-list-segmentation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadsbridge.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Beginner&#8217;s Guide To Email List Segmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#website\",\"url\":\"https:\\\/\\\/leadsbridge.com\\\/\",\"name\":\"LeadsBridge\",\"description\":\"Official LeadsBridge Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadsbridge.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadsbridge.com\\\/#\\\/schema\\\/person\\\/ba8e60cc7f74ac7395b696fb455ef8c7\",\"name\":\"Patricia Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g\",\"caption\":\"Patricia Jones\"},\"url\":\"https:\\\/\\\/leadsbridge.com\\\/blog\\\/author\\\/patriciajones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Guide to Use Email List Segmentation | LeadsBridge","description":"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/","og_locale":"en_US","og_type":"article","og_title":"How to Guide to Use Email List Segmentation | LeadsBridge","og_description":"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!","og_url":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/","og_site_name":"LeadsBridge","article_published_time":"2017-01-10T15:27:44+00:00","article_modified_time":"2025-02-19T10:15:11+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","type":"image\/jpeg"}],"author":"Patricia Jones","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Patricia Jones","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#article","isPartOf":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/"},"author":{"name":"Patricia Jones","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/ba8e60cc7f74ac7395b696fb455ef8c7"},"headline":"A Beginner&#8217;s Guide To Email List Segmentation","datePublished":"2017-01-10T15:27:44+00:00","dateModified":"2025-02-19T10:15:11+00:00","mainEntityOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/"},"wordCount":681,"commentCount":1,"image":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","articleSection":["Tracking and growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/","url":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/","name":"How to Guide to Use Email List Segmentation | LeadsBridge","isPartOf":{"@id":"https:\/\/leadsbridge.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#primaryimage"},"image":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#primaryimage"},"thumbnailUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","datePublished":"2017-01-10T15:27:44+00:00","dateModified":"2025-02-19T10:15:11+00:00","author":{"@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/ba8e60cc7f74ac7395b696fb455ef8c7"},"description":"With LeadsBridge blog articles you can learn how to collect more leads online and find the right way to reach every lead. Read the latest one and understand how to make the most of segment email list. Read LeadsBridge Blog now!","breadcrumb":{"@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#primaryimage","url":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","contentUrl":"https:\/\/leadsbridge.kinsta.cloud\/wp-content\/uploads\/2021\/04\/A-Beginners-Guide-To-Email-List-Segmentation.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/leadsbridge.com\/blog\/a-beginners-guide-to-email-list-segmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadsbridge.com\/"},{"@type":"ListItem","position":2,"name":"A Beginner&#8217;s Guide To Email List Segmentation"}]},{"@type":"WebSite","@id":"https:\/\/leadsbridge.com\/#website","url":"https:\/\/leadsbridge.com\/","name":"LeadsBridge","description":"Official LeadsBridge Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadsbridge.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/leadsbridge.com\/#\/schema\/person\/ba8e60cc7f74ac7395b696fb455ef8c7","name":"Patricia Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1577b15fbc36e8634792dcccd98a59564dbf0017dcd897e1f4b9267076408944?s=96&d=mm&r=g","caption":"Patricia Jones"},"url":"https:\/\/leadsbridge.com\/blog\/author\/patriciajones\/"}]}},"_links":{"self":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/9042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/comments?post=9042"}],"version-history":[{"count":2,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/9042\/revisions"}],"predecessor-version":[{"id":48599,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/posts\/9042\/revisions\/48599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media\/25630"}],"wp:attachment":[{"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/media?parent=9042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/categories?post=9042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/tags?post=9042"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/leadsbridge.kinsta.cloud\/index.php\/wp-json\/wp\/v2\/industry?post=9042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}