{"id":9828,"date":"2017-02-14T17:59:02","date_gmt":"2017-02-14T17:59:02","guid":{"rendered":"https:\/\/leadsbridge.com\/?p=9828"},"modified":"2021-11-09T09:45:07","modified_gmt":"2021-11-09T09:45:07","slug":"how-to-rise-your-brand-through-content-marketing-without-a-site-or-blog","status":"publish","type":"post","link":"https:\/\/leadsbridge.com\/blog\/how-to-rise-your-brand-through-content-marketing-without-a-site-or-blog\/","title":{"rendered":"How to rise your brand through content marketing without a site or blog"},"content":{"rendered":"

This is a special post.<\/p>\n

If you follow our blog, you may know that here in Leadsbridge, we strive to help advanced marketers and entrepreneurs who want to grow their business and make more sales effortlessly, by using Facebook Ads.<\/p>\n

For this reason, it may surprise you to read an article on our blog about content marketing.<\/p>\n

However, having a marketing funnel that works, it is crucial for your business growth. You surely understand that aware the right people about your brand before selling is a turbo-engine for your sale\u2019s process.<\/p>\n

Producing information is strictly related to how people perceive your brand, and choosing the right way to promote your contents is probably the first step to bring your business to the next level.<\/p>\n

In this article, I will show you how to raise your brand through content marketing, without necessarily having a website or blog.<\/p>\n

By testing these strategies on your own business, you will be able to get the most out of your Facebook marketing potential, thanks to amazing tools that many Facebook marketers still don\u2019t know how to use properly.<\/p>\n

Let\u2019s go deeper in here!<\/p>\n

1) Define<\/b><\/b> the target<\/b><\/b><\/h3>\n

Before starting a brand awareness campaign, you should define your target audience. There are many ways to do it, and if you want to discover which target audience fits better for your business, you should test at least the following two methods.<\/p>\n

First, if your business already has a page, you can create a Custom Audience of people who engaged with it at many levels.<\/p>\n

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After building the right Custom Audience, you can create a Lookalike audience of people with similar characteristics and interests among those who follow your page.<\/p>\n

They will be the target for your ads.<\/p>\n

Second: if you already have a mailing list of your customers, you can create a Custom Audience of them by uploading on Facebook their email addresses.<\/p>\n

Go to the audience builder, select \u201ccreate a custom audience\u201d and choose \u201ccustomer file\u201d as the source of data.<\/p>\n

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The system requires you to upload a CSV file or a text file with your customers\u2019 email addresses.<\/p>\n

Then, create a lookalike audience and go ahead.<\/p>\n

2) Promote a post<\/b><\/b><\/h3>\n

After defining the right audience for your ads, it\u2019s time to promote a content.<\/p>\n

Let\u2019s start with the \u201ceasy\u201d part. On Facebook, you can increase your brand awareness simply by promoting a post.<\/p>\n

The type of promoted post may vary from your industry and market. Anyway, I suggest you be creative about the ad format, and generous with the information you offer.<\/p>\n

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3) Get video views<\/h3>\n

Facebook video viewership is growing fast. In the far 2014, Facebook\u2019s CEO Mark Zuckerberg<\/a> said that \u201cIn five years, most of [Facebook] will be video,\u201d and that\u2019s happening.<\/p>\n

Creating videos on Facebook can help companies to present themselves and easily grab user attention.<\/p>\n

In a few minutes, it is possible to create an high-quality video that spread virally on Facebook. People like, share, comment videos more than other types of content, and video engagement level is higher than ever.<\/p>\n

For these reasons, the cost of promoting a video on Facebook is often very low, in comparison to posts, and you should consider this media within your online marketing.<\/p>\n

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4) Create Canvas Ads<\/h3>\n

Canvas is a type of ad that allows you create landing pages optimized for mobile traffic hosted on Facebook.<\/p>\n

Internetlivestats.com reveals that 100 smartphones are being purchased worldwide, against only ten personal computers sold within a day.<\/p>\n

In today\u2019s world, having a fast-loading content that mobile users appreciate it is crucial if you want to acquire new prospects and clients.<\/p>\n

Facebook Canvas is exactly the type of ads that will create a superior engagement with your audience, who browses the web through mobile devices.<\/p>\n

Combining videos, still images and call-to-action buttons, Facebook Canvas provides an in-depth advertising experience for users that other platforms can hardly afford.<\/p>\n

Generally, Facebook Canvas is used by advanced marketers to replace website landing pages<\/a>. Anyway, you can easily use it as a content aggregator to feed your audience.<\/p>\n

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5) Collect leads through Lead Ads<\/h3>\n

The tools that I listed before are useful because, through them, you can reach more people and track their views and engagement level.<\/p>\n

However, for marketers and entrepreneurs, content marketing is just a phase of the process of acquiring new customers and make more sales.<\/p>\n

Today, even if you don\u2019t have a site or blog, you can generate leads by using Facebook Lead ads, a type of ads specifically designed to collect leads easily and without a website landing page.<\/p>\n

Facebook Lead Ads is probably the most efficient lead generation method, thanks to its fast-loading, prefilled forms. When users click on these ads, they instantly visualize a registration form, without leaving Facebook.<\/p>\n

Optin forms are filled automatically by Facebook with user’s data – which are taken from lead\u2019s personal profiles.<\/p>\n

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The Facebook tracking system allows you to build custom audiences of people who engaged your contents and run a retargeting campaign to get their email.<\/p>\n

From your audience building panel, click on \u201cengagement on Facebook\u201d button and create a list of people who have engaged with your content on Facebook.<\/p>\n

Facebook will ask you what kind of engagement do you want to use to build this audience, and you can create lists of people who:<\/p>\n